Puma’s third-quarter sales fell 6.3 per cent to €1.77 billion (~$1.99 billion) on weak North America and EMEA demand; inventories dropped 24.3 per cent.
It is prioritising running, training and football, supported by NITRO footwear, HYROX expansion and club partnerships.
Puma expects gradual recovery as it lays foundations for growth in 2027; ANTA Sports is now its largest shareholder.Read More
Puma’s comeback play: Running, football and brand revival
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