Amazon Fashion unveils ‘Serve’ to target gen Z & tier II/III shoppers

Amazon Fashion has relaunched its Gen Z-focused store as ‘Serve’, offering over 2 million products from 350+ brands.
Curated for India’s mobile-first generation, it caters to fast, expressive, and affordable fashion.
With 3X growth in Gen Z users and 4X surge from Tier II/III cities, ‘Serve’ features trend updates, creator edits, and a bold new design reflecting youth subcultures.Read More