American multimedia app Snapchat has partnered with retailer H&M to launch a digital collection powered by the Snap Camera. The collection can now be tried via three AR Try-On Lenses on H&M’s mobile app on iOS and Android as well as globally on Snapchat. The lenses highlight a partly digital collection featuring two outfits and one accessory to try on.
US’ Snapchat & H&M introduce digital fashion collection
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