TOKYO — Eagle-eyed buyers at Tokyo Fashion Week discovered some gems beyond the runways — even one that might satisfy despondent Phoebe-philes.
“I think there may be an opportunity for Hyke to gain a bigger following. For people who were fans of Phoebe Philo’s Celine who are now looking elsewhere, Hyke could possibly fill that void,” said Motofumi “Poggy” Kogi, creative director of United Arrows & Sons.
Hyke staged a large-scale show in a rented venue for the first time this season. And while it is already carried by some of the best stores in Japan and across Asia, Kogi believes it may have potential in the West as well.
Tomomi Miyamoto, a men’s wear buyer for Hankyu and Hanshin Department Stores, said she planned to pick up Japanese brand Comoli, which also did not participate in fashion week. “The quality of the materials is unique to Japan, and the designer’s proposal for the way clothes should feel when you wear them is fresh,” Miyamoto said. “I can feel its strength in its conviction to be unshakable by trends.”
Tokyo Fashion Week finished its six-day run on Saturday to largely mixed reviews. After what many considered to be a strong autumn season, the spring 2019 installment generated
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