Masha Ma kicked off her spring lineup with a shirtdress, which she described as “clinical, clean and sharp.” It was also very feminine, confirming this was an exercise in slate-cleaning. What followed marked a turn into a softer, more fluid and luxurious place with a collection that felt self assured.
She turned her back on the club scenes but her interests continue to lie in a strange, futuristic universe — and she referenced the film “Annihilation” for this season.
The color palette had less black and electric blue, but a lot of bright emerald green, yellow and safari hues. Outerwear remained an obsession, with ongoing support from sponsor Kolon Sport; highlights included a long, pale yellow rain coat with fin-like flaps jetting up off the back, a shiny emerald green bomber with oversize arms and a short tan rain jacket with a hood.
“I want my woman to be protected in my clothes but at the same time not restricted,” she said backstage before the show. She also noted the label has taken on casting director Barbara Nicoli, known for her work with Gucci, and that under new operating rules, aims for a beautiful and intellectual look.
“I want them to look intellectual, not
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