PARIS — The cat is out of the bag: After setting tongues wagging by attending Alessandro dell’Acqua’s No. 21 show in Milan, entrepreneur Diego Della Valle said Tuesday he has drafted the designer to create the first capsule collection for Tod’s under its new strategy.
As reported in February, the Italian luxury group is overturning its business model and launching a new project called Tod’s Factory, in a reference to Andy Warhol. In a system mirroring the streetwear drop, it will release a mix of capsules and limited editions in collaboration with different designers and friends of the house.
“We need to have to have — maximum every two months — a new product going on the market directly,” Della Valle told a room full of fashion editors at a breakfast meeting at the Ritz Paris hotel during Paris Fashion Week.
“We try to remain what we are, and at the same time we put curiosity in our product, a lot of creativity and movement,” added the executive, who was flanked by dell’Acqua and model Edie Campbell, who is the face of the collection. “We are doing more in one year than we did in the previous 20.”
He noted that with the speed of
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