The Bloomingdale’s women’s denim floor has been infused with new energy.
Gearing up for the holiday season, Levi’s has partnered with Happy Noise to open customization tailor shops at Bloomingdale’s. The shop has launched on the denim floor at the 59th Street flagship, with a national rollout of the collaboration to follow. Customization options will include digital embroidery and heat transfers using zodiac and colorful crystal imagery created by Happy Noise, which launched as a metaphysical digital sticker company (think crystals, sage, etc.) before expanding into retail through Urban Outfitters and now the Levi’s collaboration.
To kick off the shop, the company enlisted the help of a modern-day witch slash digital influencer. The Hoodwitch, aka Bri Luna, will be offering public tarot card readings during the launch event today from 6 to 8 p.m. The Seattle-based Luna landed in New York earlier this month for Refinery 29’s 29 Rooms installation, where her crystal cave was a particularly popular stop, and will next head to Chicago for a sound bowl event with digital publication Altas Obscura. WWD caught up with The Hoodwitch ahead of the launch event.
Name: Bri Luna, aka The Hoodwitch
Instagram handle: @thehoodwitch
Followers: 321k
Why crystals are having a moment: “It’s not new,
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