LONDON — Tasked with leading Burberry’s shift upscale, and deeper into fashion, Riccardo Tisci set out to “literally turn the page, but keeping that heritage.” While the Italian-born designer kept a tight lid on his debut collection before the show, afterward he spoke about his approach, ambitions for the brand, rapport with chief executive Marco Gobbetti, and falling in love with trench coats.
How he approached the collection: “We went to archives in London…the heritage is so strong. Burberry represents a very big part of the British style. So it is like a patchwork, a mix of things that I remember when I used to live here, and over these past five months, things that for me that are so strong and powerful of what is the lifestyle of a British woman and man.
This young generation of boys and girls are different. They don’t like rock anymore. The new thing here is rap, which is not British. The way they approach fashion is very interesting: Using the clothes of the parents, mixing the oversize with all the vintage — like the punks — so, a moment of revolution. Then, the tailoring, which is really important for this country and Burberry didn’t really do
Follow WWD on Twitter or become a fan on Facebook.
Read More…