DIVE IN STYLE: Leading swimwear specialist Arena has partnered with Swedish former Olympic swimmer Therese Alshammar on a capsule collection of swimsuits. The range of four pieces combine high-performance features courtesy of a partnership with Italian fabrics’ company Eurojersey, a longtime partner of Arena.
The capsule is part of the brand’s fall offering, named Body Lift, made of 100 percent of Eurojersey’s innovative fabric Sensitive FIT. The fabric is equipped with body-sculpting and shaping features to enhance comfort and it employs 32 percent of the patented Lycra Xtra Life fiber for higher resistance to chlorine, sunscreen lotions and heat. Lycra marks its 60th anniversary this year.
“This collaboration proves the difference between the supplier-client relationship and a real partnership…we’re not only combining our products but also merging development and marketing strategies, as well as sharing the companies’ values,” said Andrea Crespi, chief executive officer of Eurojersey, who also serves as the president of Sistema Moda Italia’s sustainable committee. “We often forget that what really matters is the product’s value also considering that today we need to be fully sustainable, meaning we have to sell value, in the form of a well-made product meant to last forever and deliver the notion that this
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