NEW FRONTIERS: Cartier knows how to throw a good party.
From its elegant lunches at the Goodwood Festival of Speed to the daylong happenings at the Queen’s Polo Cup in Windsor, the jeweler is known as an expert party host among London’s social and creative circles.
Now it’s flexing its muscles to woo London Fashion Week showgoers.
In celebration of its latest “Juste un Clou” collection, the brand hosted its first party during London Fashion Week in a Soho club — which was given the Cartier treatment in the form of golden DJ booths, neon lights, bell boys serving mini Champagne bottles and photo booths designed by Christian Larsson, that had guests queueing to get their pictures taken.
Neelam Gill, Laurent Feniou and Winnie Harlow.
Courtesy Photo
“We thought it’s really important to tune in with the vibrancy of London, particularly because we felt that our new products really resonate well with fashion, fashion week and a younger, very trendy audience,” said Laurent Feniou, Cartier U.K.’s managing director.
The kind of audience the event drew was definitely trendy: Buzzy up-and-coming designers Matty Bovan and Mimi Wade, models Winnie Harlow, Julia Restoin Roitfeld and Neelam Gill, actor Idris Elba and singer Alewya Demmisse, were among the guests. Demmisse —
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