SOFT-SHOE: Mytheresa.com is teaming with Tod’s as part of a strategy to offer its clients one-off products from some of its best-selling labels. The latest partnership is called “Tods 80km/h,” and the footwear label has re-created its Gommino loafers as well as a pair of shearling-lined moccasins and minimal sneakers in plush velvet fabrics in a range of jewel tones, from emerald green to burgundy to a deep navy blue.
Tiffany Hsu, fashion buying director of the site, said Tod’s is one of its best-selling brands and resonates particularly well in Asia and Europe. The site, which has in the past worked with Prada, Miu Miu, Chloé and Off-White, was looking to offer customers a twist on the classic styles.
Mytheresa.com x Tod’s
Courtesy Photo
“We wanted to offer our customers something traditional that was also refreshed and contemporary, so the velvet was such a natural fit. We’ve seen this fabric become a mainstay for footwear, so to offer it in four exclusive colorways was a new spin on the usual suede that we’ve seen from Tod’s,” she added. “The sneaker was a fun addition to the mix — as one of our best-selling styles in footwear, it was important to offer this amongst
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