Los Angeles denim company Seven For All Mankind has enlisted the help of the twin DJ duo Sama and Haya Khadra, also known as Simi and Haze, for an upcoming campaign it hopes will create buzz around the brand.
The 17-year-old denim company, part of the premium denim wave that elevated jeans and price points in the early part of the decade, recognizes the changing competitive landscape in a campaign launching Friday with Seven For All Mankind, Splendid and Ella Moss chief marketing officer Jenna Habayeb, saying “the denim industry is a much different place and so is the digital and social space for that matter.”
“As a brand we want to be able to evolve to appeal not only to a younger audience, but also to inspire our current customers,” she said. “We’re really thinking about denim as the canvas of self-expression and will start highlighting different types of people to showcase their stories and style with Seven For All Mankind as the foundation.”
The Khadra sisters, known for their style and often seen with the likes of Kylie Jenner and Hailey Baldwin, are featured in the ads with Maverick McConnell, who is expected to appear in the upcoming “American Crime Story”
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