Influencer Alexis Ren teamed with the founders of Touché LA to launch her own activewear label and subscription box service.
Ren, who counts about 9.4 million followers on Instagram, launches her namesake label Ren Active next month with the first box going out July 10. E-commerce will launch in tandem with the subscription box.
“It [subscription] gives me the option to test designs and get personal with my fans and all the people who support me to get their personal opinion,” Ren said of the reason for using the subscription box model. “I think subscription is the way to go as far as selling online and online distribution. It’s definitely a Millennial way to do things. For me, it’s just about the convenience and the fun and the surprise.”
Box subscribers will pay $69 for one piece of activewear from her line and a piece of gear such as a yoga mat, sweatband or water bottle.
“I’m such an active human being and I could be rocking all these other brands, but why not rock my own brand,” Ren said.
The influencer has teamed with the likes of ColourPop, Bandier, and Calvin Klein.
Using activewear as the launchpad to build her own brand made sense, she said.
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