SWITCHING UP SWIMWEAR: Sisters and Aurora San founders Gemma Sherman and Natasha San will launch their direct-to-consumer swimwear brand May 24.
Although neither has worked in fashion professionally until now, each typically travels with 20 bikinis. After years of swapping swimwear and sharing tops, they decided something is lacking for swimwear options. They set out to create timeless silhouettes that can be updated by changing swimwear straps. San said, “We were looking for classic, figure-flattering swimwear that lasted season- to-season but was also exciting and on-trend.”
Under the Aurora San label, they have developed five styles of customizable swimsuits with interchangeable straps that will retail from $115 for the Triangle to $220 for the One Piece. Made from polyamide and elastane, the swimsuits are meant to have a controlled cooling body moisture system with woven sunblock properties and quick-drying technology. There are four straps in prints and colors retailing from $30 for a pair of two to $75 for a set of six. The Aurora San clasps are made from Zamak, heat-resistant, hypoallergenic metal plated in a yellow gold color.
While the concept was 10 years in the making, the sisters are self-financing the company. The two have partnered with the brand’s chief
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