TOWN HOUSE PARTY: Jo Malone London opened the doors to its Marylebone town house on Thursday night, to celebrate its new editorial platform “Talk of the Town House” and all things British.
Despite the ongoing rain showers in the British capital, the brand pulled out all the stops to keep guests’ spirits up, filling its elegant 18th-century Marylebone town house with elaborate flower arrangements, gigantic Instagram-friendly paper planes, waiters in newsboy caps and a tequila bar.
The party’s set-up did the trick as guests, which included the likes of Emilia Wickstead, Courtney Love, Alice Temperley, Chelsea Leyland and Natasha Zinko, let their hair down moving between the dance floor and the tequila bar.
“That’s the ethos of Jo Malone, it’s very English but it’s also very chic. You can let your hair down in the evening but at the same time be an elegant lady during the daytime. We are all those things, aren’t we?” said model and brand ambassador Karen Elson, who was cohosting the party with longtime friend Poppy Delevingne.
Delevingne and Elson also star in the campaign that marks the launch of the brand’s new platform, which includes a digital site and a newspaper. Both said they wanted to embrace the opportunity
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