The first time Maria Grazia Chiuri came to California she was 22 years old — on a road trip with her husband just after they were married. They drove to San Francisco, Los Angeles, the Grand Canyon. “Many, many kilometers together,” she said at the Andaz Hotel in West Hollywood during an interview ahead of her 2018 Dior cruise show Thursday night in Los Angeles. “The USA is an amazing country if you go around in car, and not only arrive in New York or L.A. or the city. If you have time in the car, it’s unbelievable.”
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The local landscape — ocean, desert, mountains — was what Chiuri wanted to highlight when she chose the Santa Monica Mountains at the Upper Las Virgenes Canyon Open Space Preserve in Calabasas, Calif. — for her first big destination event and experience.
Dior is not the first luxury brand to touch down in L.A. for a show, with Hollywood glamour, celebrity and the red carpet as the default reference, but Chiuri wanted to draw out a different side of the city. “I think the natural element is very strong,” she said. “I think people choose to live here because
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