Stella McCartney is bullish on the retail front, opening four new stores in major markets in the next two months, while introducing a new design concept.
McCartney’s second Paris location opened earlier this week with a two-floor space at 231 Rue Saint Honoré in the 1st arrondissement. She first opened in Paris in 2009 at Galerie Valois of the Palais-Royal gardens. By July, there will be additional stores in Florence on Via Dei Tosinghi, South Coast Plaza in Costa Mesa, Calif., and a second store in New York at 929 Madison Avenue, bringing the brand’s store network up to 51 freestanding boutiques. McCartney’s original New York store is on Greene Street in SoHo.
“Some of these cities are so personal to me,” said McCartney. “It’s a dream to have a store on Madison Avenue. You know, I’m half-New Yorker and uptown is kind of the part of the city that I understand from a family point of view, so to finally arrive there is absolutely a dream come true. It feels like such an achievement for us, I’m so proud of all of us that we have that store. And it feels right for us to be there. We looked for a long
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