K.I.D.S./Fashion Delivers has a brand new name: Delivering Good.
The charity’s name change reflects both new and continuing efforts to fight poverty and tragedies through the gift and delivery of new products. The re-branding will allow Delivering Good to better communicate its mission of delivering hope and dignity to people in need through community non-profit partners.
For 32 years, the charity has helped millions of kids, adults and families affected by poverty and disaster. Their efforts have resulted in more than $1.6 billion of donated product that has been distributed through a network of community partners. In 2016, nearly 400 companies donated approximately $200 million of new apparel, accessories, shoes, home furnishings, toys, books and other useful items, distributed by over 500 community partners in need.
In April 2014, Kids in Distressed Situations and Fashion Delivers successfully merged. K.I.D.S. was founded in 1985 by children’s industry executives and Fashion Delivers was created in 2005 by adult apparel and home fashions professionals to serve similar purposes.
“As our charity has evolved, we wanted to have a name and brand that could be embraced by our product donors, our financial donors, our community partners and the broader audience of consumers,” said Allan Ellinger, board chairman of
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