Big Baller Brand hasn’t yet executed its plan of partnering with a larger company, but that didn’t slow the production of former UCLA star Lonzo Ball’s first signature basketball shoe.
The projected No. 2 pick in the upcoming NBA draft released a video via SLAM Magazine on Thursday introducing the ZO2 Prime, a shoe Ball said was independently produced by Big Baller Brand.
The shoes retail from $495 to $695. An autographed version of the shoes being sold on bigballerbrand.com is listed at $995.