In the 10 years since she opened The Sugar Mill shop on Harbour Island, and then in 2015 an e-commerce and luxury direct sales operation propelled by stylish, well-traveled women much like herself, India Hicks has always been in the business of selling good taste. Now she is using that sharp eye for the Curated Capsule Collections, quarterly debuts of design collaborations with brands like Finlay & Co., Dempsey & Carroll, Jonathan Adler and Day Birger et Mikkelsen.
The first of these partnerships with India Hicks Inc. is set for May 3 with the introduction of limited-edition Finlay & Co. sunglasses. As will be the case with the other partners, items will only be available for a limited time while supplies last. Even Christian Louboutin has reached out, looking to partner for the launch of one of his beauty products, Hicks said.
Reluctant as she is to even use the term “direct sales,” Hicks has mastered its at-home appeal with her ambassadors, who have helped cultivate a core audience of women between the ages of 35 and 60. On average about 140,000 women see the India Hicks assortment at these events each month. Declining to comment on annual sales, Hicks said, “There is
Follow WWD on Twitter or become a fan on Facebook.
Read More…