Ath-leisure brand Legends has set up shop at Barclays Center for its first retail location in New York City just ahead of the Brooklyn Nets home game versus the Memphis Grizzlies tonight.
The 150-square-foot shop located at the Brooklyn arena’s courtside retail space carries a previously exclusive Legends x Nets apparel collection that was made in collaboration with the Brooklyn Nets for its players. The co-branded consumer collection ranges in price from $20 to $110, and is comprised of black and white hoodies with the Brooklyn Nets basketball logo and Legends ‘L’ logo and the Brooklyn neighborhoods on the right sleeve, black and white long sleeve shirts and gray socks that say “Bklyn.”
Legends said the shop is temporary but it is hoping to extend its stay at the arena. The shop is also not connected to the Brooklyn Nets Swag Shop or Fanatics.
Launched in 2018 by Scott Hochstadt and Chip Neff of Neff Headwear, Legends offers ath-leisure apparel for men, including T-shirts, shorts, hoodies, joggers, socks, caps and backpacks. The brand has deep ties in athletics, given Hochstadt’s background in sports and entertainment, and received $2 million in funding in 2019 from athletes such as two-time NBA MVP Steve Nash, Cleveland
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