LONDON — Italian luxury sportswear label Paul & Shark will open its first U.K. store on April 27 at St. James’s Market, a new central London development not far from Regent Street and Piccadilly Circus. The store, which spans 2,000 square feet across one floor, is located in Grade II-listed building at 20 Regent Street.
“London is a hub in Europe where people from finance, fashion and key tastemakers gather — and those are the kind of customers we want to approach,” said company owner and chief executive officer Andrea Dini. “We are growing nicely in this market, reaching a very contemporary, sophisticated and trend-aware target, looking for fashion collections that mix high-tech fabrics with the exclusivity of Italian craftsmanship.”
He said St. James’s was an ideal location, “as it combines a more traditional customer and international consumers with a growing audience of sophisticated and younger more trend-led shoppers.”
The store’s design takes its cue from a modern gallery space. It has a contemporary look with minimalist bespoke furnishings and polished stainless steel mirrored fixtures. The concept was designed in-house by Four Marketing, which worked on the store’s interiors, a mix of steel-blue painted surfaces and shelves with concrete flooring.
The space will carry the label’s
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