Jockey is looking to its past for its newest launch, but considering a more modern vehicle for promotion.
The underwear and apparel brand is introducing its Retro Stripe collection, which is influenced by the brand’s first women’s line, For Her, which was released in 1982.
Jockey is an American brand with a rich heritage dating back to 1876,” said Erica Rendall, vice president of marketing at Jockey. “The Retro Stripe collection has a fun aesthetic with vintage styling and a super soft fabric that is just the right weight with a hint of stretch”
The line includes a bralette that comes in five different colorways, and underwear that comes in four different silhouettes: a thong, hip-hugger, string bikini and high cut style. The collection is priced from $11.50 for the underwear to $24 for the bralette. The items can also be bought in packs. A package of two bralettes retails for $38, and a pack of three for the underwear retails for $28.50. The line will be available in Macy’s, Kohl’s, J.C. Penney, Lord & Taylor, Belk, Hudson’s Bay and Bon-Ton.
To introduce the line, Jockey worked with influencers including Arielle Nachmani (@SomethingNavy); Christine Andrew (@HelloFashionBlog); Cara Loren (@caraloren); Jessi Malay (@jessimalay); Genevieve Padalecki (@nowandgen),
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