PARIS — Poiret, the French fashion house famous for freeing women from corsets, will rise from its ashes this week after a 90-year hiatus.
The label is set to unveil its first designs by artistic director Yiqing Yin on Sunday at the Musée des Arts Décoratifs here. Yin, who previously belonged to the elite club of Paris couture designers, has put her own brand on hold to focus on her debut collection, which she unveiled exclusively to WWD ahead of the March 4 show.
She has been working on the project for 12 months, setting up a 20-person studio in a Paris district full of government offices.
“Having a year to work on a first collection is truly quite a rare luxury. It allows you to think through the project, to study, to experiment and to work with a sort of instinct, too,” said the quietly spoken designer, surrounded by racks of clothes ranging from cozy oversize knits to floor-sweeping pleated skirts.
The Poiret trademark was acquired in 2015 by Shinsegae International, a division of the South Korean retail conglomerate that imports foreign brands and distributes them through its department stores.
It has its own premium labels, such as Vidi Vici and Man on the Boon,
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