PARIS — Introducing a sobering spin on the concept of limited edition, Lacoste has partnered with the International Union for Conservation of Nature on a run of polo shirts embroidered with 10 critically endangered species and limited in quantities to the exact number of featured animals remaining on Earth — 1775 in total.
Dubbed Save Our Species, the shirts, which sport stylized drawings of each animal embroidered in the same green yarn as the Lacoste crocodile logo, will go on sale immediately after the house’s show on Wednesday. They will be available on the brand’s digital “flagships” in the U.S. and Europe, priced at 150 euros.
The polos will not feature in the show, but the last 10 looks of the collection will be themed around each of the endangered species. The house is yet to confirm which of those looks will be commercialized.
The species featured are: the Burmese roofed turtle, the northern sportive lemur, the Javan rhino, the kakapo parrot, the cao vit gibbon, the California condor, the Saola, the Sumatran tiger, the Anegada ground iguana, and the vaquita or Gulf of California porpoise.
A Lacoste Save Our Species polo shirt.
Courtesy
All proceeds from the collaboration will go to the IUCN, which is billed
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