MILAN — Tod’s chief executive officer Diego Della Valle is overturning his company’s business model and launching a new project called Tod’s Factory, in a reference to Andy Warhol.
“It’s work in progress, we started developing it around six months ago,” Della Valle revealed ahead of the Tod’s runway show in Milan on Friday. “It means we will start dropping more collections throughout the year, capsules and limited editions, in collaboration with different individuals and friends of the house.” The executive declined to provide additional details about the designers, but said the first such collection would bow in June or July.
“Collections can no longer be presented every six months, and this is part of a new way to communicate and tell our story,” he explained. “This business model offers great opportunities, we can be faster and better control the collections.” Della Valle declined to say whether the women’s fall show, designed by a team, would be the last for the house. “We want to surprise you,” he said. He has been reviewing the role of a creative director after the exit of Alessandra Facchinetti in 2016, leaving the job to the brand’s team.
Della Valle is courting a younger customer and the collaborators on
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