HONG KONG – Runway darling Irene Kim brought her street style and pastel pink hair to Hong Kong for the opening night of Seoul 10 Soul pop-up at I.T in Causeway Bay.
Sporting a blue-and-white outfit, the South Korean-American model and Estée Lauder global beauty contributor joined 10 of South Korea’s most promising designers to celebrate the launch on April 13.
Organized by Seoul Design Foundation and I.T Group, the month-long pop-up aims to promote South Korean fashion internationally. The Hong Kong iteration follows appearances at L’Eclaireur Paris and Excelsior Milano last year, and the series continues at London Fashion Week in September.
Yunhee Kim, fashion and creative industry division director of the Seoul Design Foundation, explained that “people know K-Drama and K-Pop, but K-Fashion isn’t well-known yet. We want to help these designers reach the global market and support them with events around the world.”
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Of course, it doesn’t hurt to have fashion “It” girl Irene Kim in the room. Kim is a fierce ambassador of South Korean fashion, sharing looks and words of encouragement with her more than 886,000 followers on Instagram.
“When I first started walking in the shows in Seoul Fashion Week, there was
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