“A Republic of imagination” is how Moncler described its new Moncler Genius project, which the company unveiled with a special event opening Milan Fashion Week on Tuesday.
To be sure, imagination and creativity stood out throughout the installation, which featured a building with seven cells, each of them housing one of the seven collections that Moncler will launch over the next few months with special drops. At the entrance of the space two imaginative museum bookshops displayed the lineup that was developed by Francesco Ragazzi, creative director of Palm Angels, and the eighth brand involved in the Genius project.
Lights were projected on the silver tarps covering the cells, featuring arch entrances giving access to the eight different microcosms. Reflecting the specific identity of each collection, the cells were all decorated with customized installations.
For example, Valentino creative director Pierpaolo Piccioli embellished his cell with works by artist Sidival Fila, which were deeply linked with the sense of purity infused in his Moncler Pierpaolo Piccioli collection. “I wanted to focus on authenticity and the essentials,” the designer said. “That’s the reason why I used the most basic nylon, which I crafted for the silhouettes I like, inspired by Piero della Francesca and Beato
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