NEW YORK — Barbour Inc., the North American subsidiary of J. Barbour and Sons Ltd. of Great Britain, is reprising its role as Presenting Platinum Sponsor of the 19th annual New York Tartan Day Parade on Saturday.
Barbour is also sponsoring the Barbour Tartan Dog Pack of Scotties and West Highland Terriers, one of the most popular elements of the parade. As platinum sponsor, Barbour is the exclusive outfitter of contemporary clothing, accessories and dog accessories.
“The Tartan Day Parade gives Barbour a great opportunity to creatively showcase its association with tartan, and we look forward to taking part again this year as the Platinum Sponsor for 2017 while still supporting the Scottie and Westie dogs,” said Tom Hooven, general manger, Barbour Inc. North America. “Each season, we design new lifestyle collections for men, women, children and dogs using our exclusive tartans that celebrate our heritage in the British countryside.”
Before the parade, Helen Barbour, vice chairman of J. Barbour and Sons Ltd., South Shields, England, and Hooven will judge the Tartan Dog pack in three categories including Best Scottie, Best West Highland Terrier and Best Overall, and will award prizes to both dogs and their owners. A competition will be held to find up
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