PARIS – Fans of high tech, streetwear and street culture in mourning for Colette, rejoice. Two former employees of the recently shuttered store are harnessing their collective 23 years of experience working there for a cutting-edge, men’s-oriented concept store on Paris’ Rue Cambon dubbed Nous, which means “us” in French.
Though many of the items fall under the unisex bracket, women’s clothing and beauty products are not in the cards. Spanning artist skateboards by The Skateroom, 51,000-euro customized Rolexes by Bamford, and sweatshirts by Daily Paper, the relatively pared-back offer reads like Colette sans the kawaii. Opening with a magazine rack and table of books dedicated to street culture, other items on sale include candles by Mizensir, diamond pendants by Eyefunny and an exclusive cannabis-flavored Champagne dubbed Critical by Rozoy & Picot.
Sébastien Chapelle, who helmed Colette’s high-tech and watches pole for 14 years, and Marvin Dein, who was in charge of the store’s streetwear and sneakers pole for nine years, have joined forces as the store’s director and manager, respectively, bringing in a number of members of the Colette team. A deep-pocketed loyal Colette customer is said to have financed the project. The private investor is based in Europe, Dein said.
The store had its soft opening
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