Jennifer Lawrence has appeared in many ads for Dior since being named a face and ambassador for the brand in 2012. But for the fall campaign, she has a very new look, courtesy of Dior’s creative director Maria Grazia Chiuri and photographer Brigitte Lacombe.
Jennifer Lawrence in Dior’s fall 2017 campaign.
Lacombe, who also shot the spring campaign, took black-and-white portraits of Lawrence sitting on a simple chair and what looks like a futon pillow and standing against a plain white wall wearing a black Bar jacket over the new Dior logo and statement T-shirts (We Should All Be Feminists; Dior Addict) and jeans. She looks relaxed, understated and comfortable, much more representative of the outspoken, no-filter persona for which she’s known, and is dressed the way that many young women dress today. The new images are notably different from Lawrence’s previous Dior ads, which were more posed and overtly polished.
Chiuri has expressed her desire to appeal to a Millennial consumer, and she and Lacombe began pursuing a more understated attitude with the spring campaign, which featured twin models Ruth and May Bell.
Accessories are a big part of Lawrence’s look in an unfussy way — she wears a choker layered with longer good-luck charm necklaces featuring birds
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