TOMMY’S TIME: “I’m a bit starstruck,” said Steven Tai during a London event hosted by M.I.A. and Mercedes-Benz Fashion to mark the launch of the company’s new campaign concept, #mbcollective.
“Growing up, I listened to M.I.A. It was all a part of that hip-hop vibe — Missy Elliott and all.” The Canadian-born, London-based designer said he was also eager to meet the female Canadian rapper Tommy Genesis, as they both hail from the same country.
Genesis performed songs — including “Kodak” from her latest album” babi.daddi” — for guests including Tai, Malaika Firth, William Fan, Anna October, Xiao Li and Petite Meller.
Designs by Tai, October, Li, Fan and Ran Fan, were featured in the company’s new seasonless campaign that has print, digital, video and social media elements. The Generation Now, Generation Next, #mbcollective fashion story also features three stars alongside their protégés.
During the event, Tai hinted at a unisex collection he’s planning to launch during London Fashion Week: Men’s in January. “This project is a special capsule,” Tai said. “It’s techy! It’s going to be a collection that’s celebrating a retro game that is close to my heart.”
Tai wants to take a more pragmatic approach, and said he plans to use this
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