PARIS — It’s been a busy start to the year for Officine Générale’s Pierre Mahéo since presenting his men’s collection in January, with the creation in just four weeks of a women’s line due to be presented in a Paris showroom March 4.
“It’s a small miracle, but sometimes when you want something, you make it happen,” said the founder and creative director of the Paris-based label, who expects over the next two years that women’s wear sales will become double that of his men’s wear business, which launched in 2013.
The collection will sit in the same affordable luxury positioning as his men’s line, he said, with a focus on timeless classics in high-quality fabrications using premium fabrics sourced from Britain, Japan and Italy.
“The women’s market is much bigger than men’s, which is still a growing market, but there is a niche for high-quality product at decent price points,” said Mahéo, who added that he had received requests from a number of retailers carrying his men’s line to add women’s. While he declined to disclose figures, sources estimate the brand generated total sales of $3.3 million in 2015.
Mahéo said the fall women’s collection, which features about 80 pieces, borrows from his men’s line in terms
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