MILAN — Social media continues to drive the growth of emerging Italian brands.
According to a research developed by Launchmetrics in collaboration with global fashion search platform Lyst, Chiara Ferragni Collection, Palm Angels and GCDS are the labels leading the pack of the most appreciated Italian brands online.
In particular, analyzing more than one million fashion product searches made at more than 12,000 multibrand online stores in the first three months of the year, Lyst identified the 10 most popular new Italian brands. Then, Launchmetrics used its algorithm to define these brands’ media impact value and the factors which contributed to their success.
According to Lyst, Palm Angels is the new Italian brand most searched online, followed by GCDS and Chiara Ferragni Collection.
However, the analysis conducted by Launchmestrics highlights that Chiara Ferragni Collection was the label generating more buzz in the first three months of 2019. The brand founded by digital queen Chiara Ferragni registered a media impact value of $10.9 million and 94.8 percent of that was generated through social media, in particular with the brand’s directly operated platforms.
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On my way to the @palmangels show. Shout out to my brother Francesco for the
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