LONDON — Escada has tapped Rita Ora to be its new ambassador as the German label refreshes its image under new global design director Niall Sloan. Ora is to appear in Escada’s spring campaign alongside the brand’s Heart bag, which the singer customized in her favorite bright red shade.
The bag will be available online and in stores on March 26 and retails at 1,199 euros.
“Escada was a brand that I grew up with, I remember seeing their campaigns as a child and thinking the women look so powerful yet relatable. The brand has always championed the message of designing for a woman by a woman,” Ora said in an exclusive interview, speaking of her admiration for Escada founder, Margaretha Ley.
“She is a true Escada woman,” Sloan said of Ora. “Our founder made her name dressing strong women, she armed them with a wardrobe to break glass ceilings in business in the Seventies, Eighties and Nineties and Rita embodies the spirit of those women.”
In the campaign, Ora wears looks with a distinct Eighties-inspired aesthetic, including bright, strong-shouldered suits and a rainbow-hued monogram trench coat.
Ora’s Heart bag will also star in the campaign, and a percentage of sales will be donated to Women for Women,
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