A modern business in the fashion sector (1981- to present day)
At the start of the 1980s the company changed its name to “Erica Industria Tessile Spa”. Over the years, the company has continuously employed updated technology for the printing of fabrics and it can no longer be considered a typical cotton mill: it has became tied to the Como silk tradition, focusing on a more advanced and creative product, developing relationships with world famous stylists. Thus the creation of personalized fabrics for individual customers has progressed alongside industrial manufacturing of prêt-à-porter or ready-to-wear collections. Via a network of agents and direct salesmen, the business has been established in Italy and abroad. In parallel to this, a truly historical library of fashion has been built up over the years, comprised mainly of French books containing tens of thousands of models and designs covering a period from the eighteenth century to modern times. Today, it represents a precious source of knowledge which may be consulted by customers. Since the start of the new millennium, relationships have been strengthened with large industrial groups working in the mid-range ready-to-wear sector, with the company supplying products enriched with particularly detailed prints as well as reliable services. Fifty percent of sales are now derived from exports which are not only made to markets in developed countries, including the United States and Japan, but also emerging markets. Since 2005 the company has been working with some of the best Design and Fashion schools and it welcomes new young talent, on a short term basis, to work in the business.
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