India Fashion Week: A New Sponsor — and a New Strategy

India Fashion Week: A New Sponsor — and a New Strategy

NEW DELHI — India Fashion Week here for the first time went direct to consumer, indicating the country’s changing fashion market.
The fashion week, the first four days of which were dedicated to retail buyers, also came with a new sponsor and a new name — the Lotus Makeup India Fashion Week, or LMIFW.
“The event kept the tradition of buyer sale for the first four days and added a new dimension for public sale on the penultimate two days at the same venue,” Sunil Sethi, president of the Fashion Design Council of India, or FDCI, told WWD. FDCI is the organizer of the event, which closed Oct. 15. “In its 19 years of existence, the FDCI has never thought of doing a B2C show. We have always been about business-to-business, and we are just adding on a new dimension,” he added.
Describing the changing retail market, and a year in which many designers have slowed the opening of their own stores, he said the last two days included past seasons’ designs and old inventory. “Many of the designers have been talking about the pain in retail, about downsizing a bit and reengineering their operations. In the factories, people are reassessing what to do this

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22.10.2018No comments

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