GROWING TOGETHER: The Fédération de la Haute Couture et de la Mode, French fashion’s governing body, has debuted a showroom for emerging brands and implemented a more structured strategy toward promoting and mentoring emerging labels.
With the support of industry body DEFI, the Sphere showroom bowed on Jan. 15, and will be open through Sunday, featuring nine young designers.
The initiative will take place four times a year — in tandem with men’s and ready-to-wear — at the Palais de Tokyo, replacing Designers Apartment, which ran twice a year during women’s rtw, and benefiting from the venue’s location as a hub for fashion week events and services.
“We want to inject a new dynamism into our action [to support young talent], firstly by switching to four sessions per year, which allows us to better represent the men’s fashion world, and a reduced selection in each session, in order to truly accompany them, which takes time,” explained Serge Carreira, head of the Fédération’s emerging brands initiatives, who joined the organization in early October to spearhead the changes, and is in charge of a new department working uniquely with emerging talent.
“We don’t want to do more, but we want to do better,” he said. “The
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