PARIS — The doors of Balmain’s new Paris flagship officially swing open today, cementing the template introduced in the house’s recently opened Milan flagship for a new brick-and-mortar concept for the company.
A select group of editors got a preview of the store, located on Rue Saint-Honoré, one of Paris’ hottest and most exclusive retail arteries, for the staging of the house’s inaugural couture show under creative director Olivier Rousteing in January, held on the site’s ground floor. A cocktail party is planned for the day of the house’s ready-to-wear show on March 1.
Designed by Rousteing in collaboration with Studio AMV’s Anna Philippou, Marie-Charlotte Prosperi-Fouchard and Victoire Guerlay, the two-story boutique — the brand’s largest store, measuring a total of 6,845 square feet — was conceived as a series of rooms.
Channeling a Parisian apartment, it opens with a library-inspired space featuring a parquet floor, towering mirrored columns and marble shelves stocked with women’s bags. A small passage themed around a game room with a custom-made chandelier and game-table-inspired merchandising unit housing small accessories is flanked by a safe wall with jewelry displays. It leads to a lobby-style men’s and women’s footwear space, and beyond that an intimate cash desk area — rather
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