Is cannabis-branded apparel the next fashion frontier?
MedMen thinks so. The $2.2 billion cannabis retailer — with operations across the U.S. and flagship stores in Los Angeles, Las Vegas and New York — is launching its first clothing collection with eight pieces, $15 to $129, including a varsity jacket with custom pot leaf-print silk lining, a fleece hoodie, graphic T-shirts and a dad hat, plus a yoga mat, pins and key chains, all incorporating the signature red MedMen logo that is becoming its own in-the-know status symbol.
The full collection will be available online at Medmenshop.com — a different web site than the main one since, as a cannabis company it can’t process credit card transactions on its main site — as well as in MedMen stores.
The brand extension — from the purveyor destigmatizing cannabis with clean and minimal retail boutiques often compared to Apple stores — is the vision of MedMen president and cofounder Andrew Modlin, who leads the company’s 12-person design team at the Culver City, Calif., headquarters. The idea was driven, at least in part, he told WWD in an exclusive interview, by customer demand for apparel created for store employees, including letterman jackets and location-specific T-shirts featuring brand
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