Nodaleto Parodies Netflix With Influencer-led Web Series

Netflix has emerged as one of the big winners of the coronavirus pandemic. Now fledgling French shoe brand Nodaleto is ready to launch its own version of the streaming service with a tongue-in-cheek web series inspired by the classic teen comedy “Mean Girls.”
Call it a sign of the times: the idea for the parody site, Nodflix, hatched before France and other European countries went into lockdown as COVID-19 swept the planet.
Nodaleto founder Julia Toledano and Olivier Leone, the creative director, tapped influencers Camille Charrière, Leaf Greener and Louise Follain to join its team of “Nodalegirls,” who are shown on a group phone call discussing what appears to be a steamy encounter — though the final shot reveals the object of their affection is not a man, but the brand’s Bulla Jones shoe.
“My inspiration has always been my entourage,” said Toledano, revealing that the short film was shot in her Paris apartment days before France went into lockdown on March 17. A fourth participant, Spanish influencer Gala González, dropped out at the last minute after being laid low with flu-like symptoms, although it turned out it wasn’t COVID-19.
Leone said the campaign was in tune with Nodaleto’s fashion-forward aesthetic steeped in pop

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01.06.2020 / by / in
Lacoste’s Polo Merci Launches Today

Louise Trotter, creative director for Lacoste, has designed an exclusive limited-edition polo called “L.12.12 Polo Merci.”
The polo shows the brand’s commitment to the nonprofits and their volunteers working to help people in need during the coronavirus pandemic.
The shirt has an embroidered heart around the iconic crocodile emblem as a way to say “thank you” to those on the front lines. It is also a message of gratitude to the volunteers in the Lacoste factories who worked on the production of masks. Since March, Lacoste has made more than 200,000 fabric masks in its factories in France and Argentina, where almost all have been distributed to local authorities and stakeholders.
“The Polo Merci is in line with the brand’s continued commitment in this unprecedented health crisis. This solidarity action illustrates how fashion can, at its own level, act in solidarity to serve people,” said Thierry Guibert, chief executive officer of Lacoste.
In the U.S., 100 percent of sales, excluding taxes, from the polo shirt will be donated to the American Red Cross to help the organization continue to deliver its mission nationwide.
The ‘L.12.12 Polo Merci’ is limited to 10,000 units worldwide and is for sale in select Lacoste boutiques and on lacoste.com starting

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01.06.2020 / by / in
Ferruccio Ferragamo, Guido Damiani Receive Cavaliere del Lavoro Honor

MILAN — Ferruccio Ferragamo, chairman of Salvatore Ferragamo SpA, and Guido Damiani, president of the namesake jewelry company, were named Cavaliere del Lavoro, or Knight of Labour, on Saturday. This is one of the highest recognitions bestowed by the president of the Italian Republic, currently Sergio Mattarella.
Along with Ferragamo and Damiani, 23 other Italian entrepreneurs were honored with the title, including Silvia Stein, president of Italian knitwear company Maglificio Miles SpA, which manufactures for high-end fashion brand including Valentino, Bottega Veneta and Lanvin; and Giuseppe Maiello, founder and executive vice president of Gargiulo & Maiello SpA, a Napoli-based company distributing personal care and beauty products founded in 1968, which now counts 120 directly-operated stores, 80 of which under the Idea Bellezza banner.
Ferragamo made headlines earlier this week, after the family company recruited seasoned executive Michele Norsa, who returned to the company he left in 2016 as executive deputy chairman, assuming the executive powers previously exercised by Ferruccio Ferragamo.
Established in 1901 by King Vittorio Emanuele III, the Cavaliere del Lavoro title recognizes Italian entrepreneurs who have distinguished themselves in different sectors of the economy and contributed to social development, employment, technology and the growth of Made in Italy. The number of

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01.06.2020 / by / in
Looting of Retail Takes Over L.A.’s George Floyd Protests

Fears among retailers and brands that protests in Los Angeles over the death of George Floyd would devolve into looting have been realized in many areas.
On Saturday evening, around 6 p.m., an Alexander McQueen store on Rodeo Drive in Beverly Hills was broken into and looted, according to live video aired by a local CBS station. Dozens of mainly young men streamed into the McQueen store after the glass of its doorway was broken. A large display window was tagged with “Make America Pay.” The store had not been boarded up like most of its neighbors had earlier in the day. Some that entered the store ran out with handfuls of merchandise and handbags.
Not long before, the Gucci store on rodeo was tagged with “Eat the rich” and managed to breach its blue plywood barricade and starting to break the glass facade behind, but left when police started to run over. Dozens of police, many in riot gear, were present in and around the Rodeo area since early afternoon as protests in L.A. began to grow and move west from the Fairfax/Grove area of L.A.. The police did not attempt to stop the looting of the McQueen store.

The Nordstrom in

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31.05.2020 / by / in
L.A. Protests Cause Rodeo Drive, Luxury Retail to Shut Down

As thousands of demonstrators protesting the death of George Floyd by a Minnesota police officer  moved westward in Los Angeles, luxury retail started to board up in fear of riots and looting.
The entirety of famed luxury shopping strip Rodeo Drive was blocked to traffic by early afternoon on Saturday, as protestors were still miles to the east. The Beverly Center, a mall in West Hollywood that houses a number of luxury brands, also decided to close entirely on Saturday, a representative confirmed. The center had just reopened on Friday, after L.A. officials suddenly announced earlier in the week that in-store shopping could resume after months of being prohibited due to the coronavirus pandemic.

Gucci’s just reopened store on Rodeo Dr. was quickly boarded up on Saturday in fear of protests. 
Kali Hays/WWD

On Rodeo, the likes of Gucci, Prada, Dior, Rolex, and Louis Vuitton were being hurriedly boarded up by workmen as of midday on Saturday. A number of the stores had slowly started to reopen since Wednesday, allowing shoppers inside and refreshing merchandise displays. On Saturday, the same stores were again locked and emptied of all merchandise as police stood at traffic barricades.
In Beverly Hills and the Downtown area of L.A., an

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31.05.2020 / by / in