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6 Innovative Women-owned Fashion Brands to Watch

Women are continuing to add interest to fashion at a time when consumers are craving to get beyond the commonplace.
In honor of Women’s History Month, WWD is celebrating women-owned innovative fashion brands making names for themselves in the space.
From Areeayl Goodwin’s Beads by Aree, which makes jewelry for the whimsical bohemian that lives inside each of us, to Pattaraphan, which fuses edginess and androgyny to design strong pieces for a discerning customer, here are six women-owned fashion brands to watch.   
Brand name: Michel Men
Year founded: 2017
Design aesthetic: The New Americana: modern, minimalist approach to traditional American men’s wear.
Customer: Bold and stylish men who live by a uniform.
Whitney Michel is a first-generation Haitian American born in Brooklyn, N.Y., who designs luxurious men’s accessories such as bandanas, socks and neckwear for the everyday man. Michel has just dropped a collaboration with The Tie Bar curated by Jim Moore of GQ magazine, who is Michel’s mentor.

A look from Michel Men. 
Courtesy of Michel Men

 

Socks from Michel Men. 
Courtesy of Michel Men

Brand name: Sabrina Ol
Year founded: 2020
Design aesthetic: Concept-oriented streetwear.
Customer: Women/men/nonbinary 25- to 35-year-old customer.
Born and raised in Mexico City, Sabrina Olivera is a Brooklyn-based fashion designer. Throughout Olivera’s life she has been fascinated by the

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30.03.2021 / by / in
Get to Know: Georges Wendell

A look from Georges Wendell. 
Courtesy photo

Cheeky, suave and very Paris are a few way to describe emerging brand Georges Wendell. Designer Pierre Kaczmarek revived the brand, which originally began as a tailoring shop in Le Sentier, Paris’ Garment District, after graduating from his previous project, Afterhomework(Paris).
Like many around the world, Pierre described quarantine as challenging, especially because his creative process is so tied into his brand’s progress. “My brand is very lively, very connected to real life. I love feeling the city around me, spending time with suppliers and manufacturers, it’s a big part of my creative process” the designer said.

Looks from Georges Wendell. 
Courtesy photo

Georges Wendell’s authenticity comes from the inspiration Pierre finds in his environment. “I work on Paris stereotypes, I am surrounded by them. Georges Wendell comes from a real culture that exists in real life,” he said.
His fall 2021 collection reflects just that, playing with different patterns and styles that populate the Paris streets. Pierre draws inspiration from casual business men and Parisian retail owners who walk around in their lighter or heavier garments, depending on the weather that day. “Right now it’s getting warmer in Paris and the city is slowly waking up. People are more

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11.03.2021 / by / in