Armarium Teams With Hollywood Stylists for ‘Sisterhood of the Traveling Dress’ Concept

Armarium Teams With Hollywood Stylists for ‘Sisterhood of the Traveling Dress’ Concept

“You’re wearing that again?” may be more of a compliment this holiday season than a dig, from Armarium’s viewpoint.
The luxury rental resource has launched “Sisterhood of the Traveling Dress” with the help of about 10 or 12 Hollywood stylists including Julia Von Boehm, Elizabeth Stewart, Mary Fellowes and Sophie Lopez. All of the stylists are creating their own holiday looks by self-styling the same Rodarte dress. After shooting selfies, they are posting them on Armarium’s Instagram as well as via their own handles. Armarium cofounder and chief executive officer Trisha Gregory said, “The dress has been traveling for the past month and we’ve given them full reign in terms of how they would wear it and style it. This also debunks the stigma of wearing the same dress. It’s cool to wear the same style and style it in your own way.”
She added, “We wanted to showcase how sustainability is on the rise in the fashion industry and how so many red-carpet stylists and others are getting behind sustainability as well. We also wanted to highlight how by putting their clients in borrowed dresses, they’re practicing sustainability as well.”
Rodarte is a new addition for Armarium. Instead of doing a content

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11.12.2019No comments

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